Synergy of Astragraphia and Adorama Delivers ASIK Class for MSEs in Jabodetabek Region

Jakarta, 7 September 2022 - Astragraphia in synergy with graphic art customers Adorama held the Astragraphia Class for Creative Industries (ASIK Class) on 7 September 2022, for MSEs in the Jabodetabek area, with the title “Effective Use of Digital Printing for Your Small Business Branding. and Promotion". ASIK Class events are held online through the Zoom portal, and broadcast live

directly through the @adoramaphoto Instagram account and Adorama Your Lifestyle Printing Youtube account. This event with a duration of one and a half hours will present three speakers, namely:

1. Aditomo Priyo Prakoso, Business Application Designer of PT Astra Graphia Tbk who brought material about "Indonesia Digital Printing Trend 2022".

2. Albert Gunawan, Owner of Adorama who explained about "Effective Use of Digital Printing for Your Small Business Branding and Promotion".

3. Ailie Chendra, Owner of Donat Kampung who shared her story about her business journey from the beginning until now it has grown rapidly with packaging creativity which has an effect on increasing sales.

Aditomo as the first resource person started the ASIK Class with an explanation that the current trend in the digital world in Indonesia is shorter runs, faster turnaround, and personalized. Printing can be done online, with a more flexible number of prints such as one or two units. In addition, MSEs can also include personalization data such as logos, customer names, and the like. Recently, MSE packaging trends such as labels and stickers have also become increasingly varied, and identity & information about products are conveyed well. Meanwhile, the owner of Adorama, Mr. Albert Gunawan in his explanation revealed the importance of first impressions in brand identity, and digital printing is the right way to communicate the identity of the MSE brand to the public. The forms can vary from stickers, labels, and packaging, to business cards, calendars, and so on. Adorama as an Astragraphia graphic art customer has a Versant 3100 Press machine with a print resolution of 2400 x 2400 dpi, a print speed of 100 A4 sheets/minute, and a duty cycle of up to 660,000 pages. MSE players can easily print stickers, labels, price tags, business cards, or thank you cards with this Versant 3100 Press machine.

The three ASIK class speakers received good responses from all UMK participants. Question for the sake of questions thrown by the participants to each resource person. This shows that MSEs always want to continue to improve the quality of their products, especially through improvements in terms of packaging. As a form of appreciation for Astragraphia and Adorama to ASIK Class participants, participants with selected questions are entitled to merchandise. Not only that, but Adorama also prepared door prizes for three lucky participants to get digital print vouchers worth Rp600,000.