Collaboration between Astragraphia and Fujifilm Indonesia Holds an Inspirational Seminar: "Never Stop Believing in Print"

Surabaya, July 23, 2023 – The digital era is currently advancing at a rapid pace. Several aspects of the printing process for high-quality creative applications have deteriorated during the pandemic. Is the printing industry still of interest to the market? To respond to this, Astragraphia, the Exclusive Distributor of FUJIFILM Business Innovation in Indonesia, has a different perspective. It attempted to convey a strong message to customers and the general public through the seminar, which was held as part of the Surabaya Printing Expo 2023 series of events in Grand City Surabaya, with the theme: "Never Stop Believing in Print" or "Never Stop Believing in Print."

Mr. Haryanto, Business Development Graphic Communication Division of PT Fujifilm Indonesia, spoke at the seminar, which took place on the main stage of the Surabaya Printing Expo 2023 at 13.30 - 15.00 WIB, to explain why the physical printing sector industry still an important place in the world of business and creativity has, as well as how technology can improve print quality and cost efficiency. Saptoadi, Product Marketing Specialist - Graphic Communications Services, PT Astra Graphia Tbk, moderated this seminar.

Seeing the Uniqueness of Physical Prints in the Digital Age

This seminar provides an in-depth look at why physical print still has a place in the sophisticated digital world. We live in an age where information is easily accessible via digital devices, but this does not negate the importance of physical print. Physical prints have a unique quality that digital media cannot match. The beauty of the paper, the sharp colors it prints, and its visual appeal make for an unforgettable experience.

Furthermore, physical prints have a significant impact in the world of business and branding. In an age when most communications are digital, business cards, brochures, and other printed materials have a unique appeal that makes them easier to remember and fosters a more personal relationship with customers.

The presence of a sophisticated digital offset machine, the Fujifilm JetPress 750HS, to produce high-quality prints.

Astragraphia and PT Fujifilm Indonesia are committed to elevating the printing industry through the use of cutting-edge technology. The presence of modern printing technology, such as Astragraphia's Fujifilm JetPress 750 HS and digital offset printing machines, provides excellent quality and flexibility in printing a variety of materials, such as color brochures, packaging, and long banners.

Furthermore, this digital offset machine contributes to operational cost savings of up to 57%. Furthermore, according to Astragraphia, this digital offset machine allows printing on demand in smaller quantities without high setup costs, allows businesses to print only the amount needed so that it is time efficient, reduces waste, and is environmentally friendly because it uses water-based ink.

Challenges and Opportunities

Although the advancement of digital offset printing technology provides numerous benefits, the Indonesian creative industry faces a number of challenges. Among these are the high initial investment costs of adopting the technology, the challenges of integrating the technology with existing infrastructure, and the challenges of training the workforce for the operation of cutting-edge equipment.

Innovations in digital offset printing technology have resulted in positive changes in Indonesia's creative industries. Some of the key benefits of this technology include increased productivity, expanded creative capabilities, product personalization, and reduced environmental impact. The creative industry has a great opportunity to continue to develop by producing a variety of innovative and high-quality works if technology is used to its full potential.