Astragraphia Provides Strategies to Increase Profits with Creative Applications for Customers in the Pontianak Region

Pontianak, 13 August 2023 - Astragraphia Jakarta 3 Branch held a Customer Gathering event for Graphic Art segment customers in the Pontianak area at the Grand Tulip Hotel, Pontianak. In today's digital transformation era, technology has opened doors for limitless business opportunities. One way to take advantage of this potential is to explore creative application tranches that not only add value to customers, but also increase profitability for the printing business. It's not enough for us to just follow technological trends in the world of printing. Innovation and creativity in print applications turned out to be key factors in taking a step further and making the product way more unique and attractive to clients (end-users). Creative apps can be powerful tools for expanding market reach, increasing customer engagement and generating new revenue. Print applications such as: packaging, brochures, invitations, standing pouches and printed products with personalized names, logos or special designs according to customer requests are still the favorites. Personalization can increase added value and also increase product selling prices.

The event was opened by Aren Albertine as Branch Manager of PT Astra Graphia Tbk Jakarta 3 Branch. He said that "Astragraphia chose the theme "Increasing Profits with Creative Applications", he hoped to bring about collaboration between print technology innovation and Fujifilm ApeosPro C650, support in consulting and print design creative applications, and focus on quality and efficiency. So that Astragraphia can make a significant contribution in increasing profitability for printing business people in Pontianak”

In addition, 2 resource persons from Astragraphia were also present to provide insights for the printing business players on alternatives for printing high-quality creative applications that fit their needs (on-demand) with digital printing machines from FUJIFILM Business Innovation. In the first session, Rafik Sulthoni as Business Consultant – Production from PT Astra Graphia Tbk said that it is important to do several things:

1. Deep Understanding of Customers

It is important to understand well the needs and preferences of customers before developing applications. This is done through surveys, data analysis, or direct interaction. By having deep insights into your customers, you can design applications that truly meet their needs, increasing their chances of adoption and retention.

2. Creative Marketing Strategy

It is important to have a creative marketing strategy to promote your app. Use social media, influencer campaigns or viraltargeted campaigns to reach a wider audience. Offer special incentives to users who refer apps to others. The more people who know about your app, the more potential new users.

3. Easy to Adapt to Trends

Once the app is launched, monitor its performance regularly. Analyze user data and their feedback to identify areas where you can improve the user experience or improve app performance. Flexibility in adapting to change will help you keep your app relevant and profitable.

Then, in the second session, Indana Ulfah Sitompul as a Business Development Graphic Designer from PT Astra Graphia Tbk conveyed several innovative strategies that can help increase profits and provide an overview of current trends in creative application examples:

1. The application must be unique and attractive

Your creative app should offer something unique and different from the competition. This can be a special feature, a great user experience, or a solution that solves a specific problem. By highlighting your value proposition that differentiates, you can attract the attention of more potential users.

2. Personalization

Apps that can adapt to user preferences and behavior will have a greater impact. Apply artificial intelligence technology to analyze user data and provide individually tailored content. This will help increase engagement and conversions, and strengthen the bond between your customers and your brand.

It is hoped that through this event, Astragraphia can become a platform by combining in-depth understanding of the customer's business, unique value offerings, strong user engagement, content personalization, innovative marketing strategies, and adaptive attitudes, you can build creative applications that not only increase business profitability You, but can continue to improve rapidly.