Astragraphia Banjarmasin Branch Holds Talkshow on "Digital Printing Revolution and Creative Industries"

Banjarmasin, 26 June 2024 – As a continuation of the series of Banjarmasin Open House events, on the second day of the Banjarmasin Open House, Astragraphia held a talk show with the theme "Digital Printing Revolution for the Development of the Creative Industry". This event was successfully held on Wednesday, 26 June 2024 at the Aeris Hotel Banjarbaru by presenting experts and creative industry players to discuss the important role of digital printing in advancing the creative sector in Banjarmasin and Indonesia as a whole.

This event was opened with an opening speech from Mr Muhammad Harifandi Branch Manager of PT Astra Graphia Tbk Banjarmasin Branch. He expressed his enthusiasm to the participants who attended starting from the first day of the event. He also said that currently, the digital era has brought major transformation in various sectors, including the creative industry. This is proven by data from the Indonesian Ministry of Tourism and Creative Economy in 2023 which shows a significant increase in Indonesia's creative industry in recent years. In 2023, the export value of creative products will reach USD 25.32 billion, [1] providing clear evidence of the great potential of this industry.

Among the most popular creative industry subsectors, such as architecture, interior design, visual communication design, promotional product design, crafts, culinary, music, and fashion, have proven to be the largest contributors to national GDP and open up many new opportunities through quality work. In 2023 alone, the creative industry sector will contribute 7.44% to national GDP [2]. Seeing this great potential, the Indonesian government has provided various policies and programs to support the development of the creative industry, one of which is by encouraging the use of digital printing technology.

The Banjarmasin Open House Talkshow presented resource persons who are experts in the printing and creative industry sectors, namely Mrs. Yuniarti Indah Sari Head of the Banjarbaru City Packaging House Industry Division, and Mr. Maulana Yunus owner of Solusi Print. Not only that, after the talk show ended there was also a presentation of interesting material which was certainly very useful for Astragraphia customers and other participants, such as:

1. "Creation Without Limits: Create Creative Applications with Astragraphia" by Indana Ulfah Sitompul as Graphic Designer and Business Development PT Astra Graphia Tbk.

2. "Creative Innovation for A3+ Products" by Ivan Dharma Putra as Event Marketing for PT Digital Sarana Intermedia

The talk show was moderated by Anugrah Lukito as Astragraphia's Business Consultant, starting with a discussion and question and answer session, where participants could interact directly with the speakers and get more in-depth information regarding digital printing and the development of the creative industry. The enthusiasm of the participants was clearly visible from the many questions and discussions that took place during the event. This shows the great interest and need of the people of Banjarmasin for information and knowledge about digital printing and the creative industry.

It is hoped that the entire series of Astragraphia Banjarmasin Open House Open House events can become a forum for education and motivation for creative industry players in Banjarmasin to continue to innovate and improve the quality of their products by utilizing digital printing technology. In this way, it is hoped that the creative industry in Banjarmasin can further develop and contribute to local and national economic progress.

Data source:

1, 2: https://www.kemenparekraf.go.id/statistik-pariwisata-dan-economic-kreatif