Personalizing Print Results for Customers Now Feels Easier

The Industrial Revolution 4.0 is not only about mass production that is digitized. The concept of Industry 4.0 emphasizes customer experience, including the terms of personalization.Basically, personalization is important for consumers. The study conducted by the University of Texas concluded that the step of personalization will make consumers feel special. This is Astragraphia's special concern as Fuji Xerox official distributor in Indonesia.

This personalization takes place in several forms, including the printing or printing sector. One example of this personalized document is a wedding invitation, train ticket, concert ticket and voucher. To overcome this, Astragraphia provides FreeFlow VI Design Express  software.

To create personalized documents or printouts, the print shop usually will require many formats. If the documents are printed with offset machines, the print shop operator can only print documents with templates without being personalized. However, FreeFlow VI Design Express  provides a solution to make the process of personalizing a document more automated and faster. Not only text, but the print shop can also personalize their customer documents with images.

Everything from names, codes, and images can be personalized through the FreeFlow VI Design Express  software just with drag and drop the name field. Data per document will also be different and there is no need to spend time printing it. With only drag and drop the name field, all data in the template will change according to the database you have.

For printing twenty thousand documents with a manual process, a regular printer machine will need twenty thousand times for the spooling process. Nevertheless, with FreeFlow VI Design Express  software that combined with a printer, the process will be trimmed by eliminating the ripping and spooling process.

The FreeFlow VI Design Express  software not only capable of making printed documents more personalized but it also adds value to some special effects such as micro text, correlation text, GlossMark text, Fluorescent Mark text, infrared and patterned text. Additionally, to apply these special effects to printed documents, FreeFlow VI Design Express does not require special toner and paper.

FreeFlow VI Design Express can be used on any Fuji Xerox production printer and digital press machines for free, such as Iridesse and Versant Family.