Exploration of Visual Design and Indonesian Literature through Phrasebooks Using the Fuji Xerox Iridesse ™ Production Press Machine



Astragraphia Document Solution - The creative industry is one of the most valuable assets in Indonesia. The many backgrounds and other aspects of Indonesian society, make the creative industry have new ideas in producing their products and can compete with the wider community, both in Indonesia and internationally.

One of them is Garyanes Yulius (Gary), the initiator of Inter-Arts Literature. He is a young Indonesian designer who presents "Frasa", a book that combines graphic or visual design and literary works. As for the reason Gary wanted to write this book, he wanted to introduce Indonesian literary archives which are no longer existent to the public but are easy to enjoy. This concept is very new in the creative industry. It's not an easy thing to combine two types of work like this into a perfect blend. Even though it went through a long and difficult process, Sastra Lintas Rupa succeeded in releasing two books that were marketed. The second book itself is an experimental concept between food and literature inspired by the works of Sapardi Djoko Damono, one of the legendary writers in Indonesia.

Seeing this, Astragraphia Document Solution gives full support to Cross-Art Literature in producing the book "Phrases". With this support, creative industry designers such as Gary and the Cross-Fine Literature team can have the opportunity to try Astragraphia's Fuji Xerox Iridesse ™ Production Press machine. This proves that Astragraphia does not only come with a multi-functional photocopier. With the Fuji Xerox Iridesse ™ Production Press machine, Gary and the Linta Fine Literature team tried various designs and the right colors to produce his work to match the illustrations created and support the literary works used.

The ability of this Fuji Xerox Iridesse ™ Production Press machine was no doubt by Gary and the Cross-Fine Literature team. Thanks to the two special colors in this machine, the "Phrases" book can be as attractive as possible and convey the message. He was amazed by the print quality of the white or white ink produced by the Fuji Xerox Iridesse ™ Production Press. Not only that, he was surprised by the machine offered by Astragraphia Document Solution because it was able to print cover pages with metallic printing applications. Based on his experience in his career as a graphic designer, when he visits a conventional print shop to do metallic printing like this it takes a long time and costs a lot, sometimes they will refuse. They worry because this color can damage the machine used.

The white color results and metallic printing applications, as well as the print quality that supports the book design, make Gary confident to do mass printing of the book "Phrases" on the digital printing machine Fuji Xerox Iridesse Production Press. He believes that the book product that will be sold and has an attractive design and quality, can provide added value to the books offered to readers. As a designer himself, he is very satisfied because there are still many other functions which can help realize various interesting ideas and concepts for various designers, especially young designers in Indonesia who have fresh and new concepts in the creative arts industry whose market is young people to better understand the literary meaning in an interesting and creative way. In addition, the time is faster and the cost cuts are felt by him, which can increase the productivity of designers in producing their works. In fact, the production of a total of 350 "Phrases" books can be produced in less than 1 (one) week. The Fuji Xerox Iridesse ™ Production Press machine truly delivers the productivity and quality Gary expects in the production of the “Frasa” book.

Astragraphia Document Solution is aware of the development of the creative arts industry in Indonesia. It is hoped that through the existence of the Fuji Xerox Iridesse ™ Production Press machine, Astragraphia can advance the creative arts industry and have more impact on Indonesia.